Consumers are increasingly aware that sugar is unhealthy. So many are looking for an alternative to this problem. In recent years, consumers have turned to products that offer added value.
A good example is the craze for organic sugar. Even if the product is very expensive, several manufacturers have opted for it and thus stand out from their competitors.
Another example, salt does not have a good press at the moment. In this case, there is no organic product, but sea salt is considered to be a better product for your health. Once again, several entrepreneurs have chosen this option to retain their customers.
